Winter is one of my favourite times to be on the Coast.
While the mercury may dip a little, with it comes an explosion of culture, flavour and sporting events which shine a spotlight on the best of our local producers, athletes, artists and landscapes.
These events mean a big deal to our tourism industry as well and attract thousands of visitors from across the country. At VSC we spend a lot of time tracking the performance of the tourism industry, and it’s no coincidence that we see a spike in hotel occupancy when we are hosting these events. They not only bring people to the region but importantly do so in our off-peak tourism periods like winter to support businesses through our quieter times of the year.
Events are not just for visitors either. As locals we can also get amongst the action!
Of course, there is probably no better way to do that than at Noosa’s signature foodie event, Noosa Eat & Drink which was a roaring success again this year with beachfront long lunches, cooking demos and pop-up tastings. The hardest thing is always deciding on what to attend, and this year I couldn’t look past the Mediterranean culinary journey at Seasons Restaurant.
Another event not to be missed is the Concours d’Elegance (19 July) which transforms Hastings Street into an open-air showroom of rare and exotic cars, pairing automotive elegance with coastal glamour.
For those who like their adventures on two wheels, Noosa Enduro (July 5–6) delivers a mix of adrenaline and scenery, with mountain biking courses running through Noosa’s stunning hinterland.
Meanwhile, The Curated Plate (July 25 – August 3) rounds out the season with a celebration of Sunshine Coast food culture.
So turn up the heat this winter and get amongst the action with a fantastic calendar of events. Check out
www.visitsunshinecoast.com for a complete listing of what’s on and what’s not to be missed this winter.
Visit Sunshine Coast is the Regional Tourism Organisation representing the Sunshine Coast, Noosa and Gympie council areas.
