It has been a dynamite year for the property market on the Sunshine Coast.
Buyer enthusiasm and property sales transactions have been at unprecedented levels, and property values escalated by up to 30 per cent, as buyers scrambled to have their name on the title deeds of a property in the Noosa region.
Once again Tom Offermann Real Estate was rated the number one out of 400 agencies on the Sunshine Coast with a combined sales volume three times that of the next best three.
This success is attributed to 30 years of building strong relationships with interstate and overseas clients, a trust that becomes invaluable especially when buying sight unseen on the strength of a recommendation.
Trends included a shift to finding homes or apartments to move into, rather than speculative investments.
A high proportion of properties were bought remotely by southern buyers planning for their move or future holidays, and with the borders open again, a fresh surge of buyers will arrive to Noosa in 2022, all hoping to fulfill their aspirations.
Property owners have been basking in the knowledge property values have risen; however, few are willing to sell knowing the difficulty of getting back into the market, and this is keeping the market tight.
New records were set across all property types in 2021:
Apartments were in hot demand with 5/81 Hastings Street sold at auction for $16.1m eclipsing the previous record of $14m on Noosa’s beachfront in Noosa Court.
Hastings Street has always been the market price leader for apartments.
Nearby, Tom Offermann Real Estate established another new record, selling apartment 24/8 Quamby Place on Noosa Sound at auction for $11.8m.
Houses in premium locations established new records and benchmarks.
At Sunshine Beach a house in Belmore Terrace was negotiated for $21m. Stringent confidentiality agreements restrict reporting a couple of higher sales, despite one being reported in the media.
The highest house sales were 33 Mossman Court on Noosa Sound which sold post auction after bidding reached $17.1 million; 20 Arakoon Crescent, Sunshine Beach sold under the hammer for $14.25m the same weekend as 7 Bayview Road in Little Cove was sold for $13.5m; and 39 Picture Point Crescent achieved $16.45m, also under the hammer.
Buyers have also been swooping on the Noosa hinterland.
A new record of $9.5m for an award-winning home on 44ha, was achieved for clients on Cooroy Mountain Road.
Land is a scarce commodity with few vacant sites remaining. A 9000sq m beachfront parcel, at 2 David Low Way on Castaways Beach, sold for circa $20m post auction.
The next highest was a riverfront 600sq m allotment on Noosa Sound. It sold for $13m.
Mixed use 7 Noosa Parade is a landmark commercial building which was the original office for Noosa Sound land sales in 1973.
Tom Offermann Real Estate sold the site in excess of $15m to a buyer who plans to demolish and build a designer residence.
“The culture of cooperation in our office is one of our greatest strengths,” Tom Offermann said.
“It’s a comment often expressed by our clients, and is clearly evident at our auctions when multiple agents are seen urging on their introduced buyers.
“The result is invariably one of complete jubilance with grateful sellers celebrating success, and buyers who missed out, fairly knowing they had every chance.
“Auctions are now widely preferred as most effective method of sale and the clearance rate is a resounding 90-plus percent.
“Auctions are exciting, more an event, while providing the ideal forum for sellers to negotiate with every interested party.
“This results in the absolute best price paid. It is thrilling to hear loud applause from the excited crowd at the end of a hard-fought auction, knowing at that moment, the lives of the sellers and buyers have been changed for the better.”
Why is Tom Offermann Real Estate consistently number one?
A lot goes on behind-the-scenes to attract and excite buyers. Primarily it is all about people, then myriad aspects of a marketing campaign.
Print media remains an integral part, internet advertising is a mainstay, and social media has developed into a powerful tool especially to those who understand how to use it effectively.
The advantage of having an in-house media team is it’s always at the ready.
Tom Offermann Real Estate has Noosa’s biggest real estate social media audience with 4200 subscribers and 1.3 million views on YouTube; 5000 followers reaching 30,000 people per month on Instagram; and Facebook reached 80,000 accounts in November 2021.
Investing in prime office locations to display properties remains a clever move.
Many thousands of buyers have walked into the office on Noosa Parade during the past 30 years, and in Hastings Street for the past 20 years.
“The benefits for our clients are undeniable,” Mr Offermann explained, “so much so we are excited to be in the expansion phase of our Noosa Sound office by more than doubling the size.
“Designed by Maddock Architects, it promises to be one of Australia’s most prestigious offices providing the ultimate environment for presentations, negotiations, and client meetings.
“The Noosa brand has continued to strengthen and as a company we have tirelessly promoted the appeal of the Noosa lifestyle via our long-standing media connections throughout the country, and overseas.
“Part of the overseas reach is being the only Queensland invited member of the International Who’s Who in Real Estate which allows its members exclusive listing rights of their client’s properties on luxuryrealestate.com, the world’s largest property portal, about 20 times the size of Australia’s biggest.
“We welcome so many of our southern-based friends and clients here over the summer relishing a long awaited and well-deserved holiday.
“Where else can you enjoy such a safe environment overflowing with natural assets, the world’s most amenable climate, and nice people?
“As we always say, there is only one Noosa. Take care.”
TOM OFFERMANN REAL ESTATE QUICK STATS:
Median Price Gains past five years
Noosa Heads Houses 87 per cent; Apartments 76 per cent; Noosaville Houses 64 per cent; Apartments 47 per cent; Sunshine Beach Houses 101 per cent; Apartments 77 per cent.
Days on Market
Noosa Heads Houses 28 days; Apartments 31 days. Noosaville Houses 26 days; Apartments 26 days. Sunshine Beach Houses 35 days; Apartments 32 days.
Keep up to date with the latest in selling, buying or statistics at https://www.offermann.com.au/news
