Tourism Noosa has announced that event funding applications for events held from July 2022 to June 2023 will open on 15 April 2022.
Tourism Noosa events manager Lee Huber said, “We are delighted to be opening our event funding applications for the next financial year.”
“Events are an important aspect of our region, they attract strong visitation, promote the region through alternative channels and add vibrancy and diversity to the destination.
“We look forward to receiving applications from event organisers.”
The aim of Tourism Noosa’s event funding is to generate local economic, environmental, and social value in the Noosa region through these events by driving interstate and international visitation to the destination. Also, enhancing the profile and appeal to all the Noosa region’s village communities.
Tourism Noosa achieves this through an integrated destination management approach to marketing the Noosa region featuring activities that are guided by the current Destination Noosa strategy 2020 – 2023.
To be eligible to apply for Tourism Noosa Event Funding the event must take place wholly in the Noosa region and all applicants must be a member of or willing to become a member of Tourism Noosa.
There are several key assessment criteria that will be considered in the approval process.
The main items are interstate visitation driving overnight stays, a robust marketing plan that outlines how this can be achieved and the regional dispersal across the Noosa region.
The value of support offered by Tourism Noosa will be determined according to the event’s ability to satisfy the specific Event Funding Assessment Criteria.
If successful, event funding is comprised of either cash and/or non-cash marketing contribution.
It is important to note that marketing contribution is favoured over cash as it means funds are being used to drive attendance and interstate visitation, thus achieving the overall aim and objectives of Tourism Noosa’s strategy.
All forms and information can be found at visitnoosa.com.au/event-funding. Applications close Friday 13 May 2022.
All enquires can be sent to Lee Huber at lee@tourismnoosa.com.au.
