Visit Sunshine Coast (VSC) has harnessed the power of its region’s namesake – sunshine – to film its latest campaign ad: Sunshine Moments.
In a world-first, the campaign ad was filmed using solar power in nine locations across the Sunshine Coast, with a portable 5kw solar generator attached to the film crew’s production vehicle powering everything from their cameras to laptops, battery chargers and even hair dryers.
The Sunshine Moments campaign encourages holiday-makers to visit the Sunshine Coast to find their own Sunshine Moment that will leave them beaming from the inside out.
Visit Sunshine Coast chief executive officer Matt Stoeckel said the campaign showcased what sets the Sunshine Coast apart from other destinations and would go a long way in rebuilding interstate markets that were impacted throughout the pandemic.
“We have a lot of confidence that Sunshine Moments will connect with travellers and importantly see us get back numbers of more than 1 million interstate visitors that we had prior to the pandemic.”
The campaign embraces the destination’s name and shows visitors that on the Sunshine Coast sunshine is not just a thing, but it’s also a feeling.
“Here on the Sunshine Coast, we’re both sunny by name and sunny by nature, with the campaign inviting visitors to come here and find their Sunshine Moment,” he said.
The decision to film the ad using sunshine from the Sunshine Coast reflected the sustainability credentials of the destination and leverages the trend of sustainable travel.
A recent study by The Expedia Group, the 2022 Sustainable Travel Study, found a staggering 90 per cent of holiday makers are looking for sustainable options when travelling.
“The Sunshine Coast is the only destination in the world where three UNESCO Biospheres sit side-by-side, and Sunshine Moments provides a platform to share the sustainability stories from some incredible eco tourism operators on the Sunshine Coast to attract likeminded travellers”, Mr Stoeckel said.
Sunreef Mooloolaba’s Jonny Fell said the theme of this ad campaign was at the heart of what Sunreef delivers everyday – ‘sunshine moments’ – including snorkelling with turtles and the incredible opportunity to swim with whales.
“One of the strongest emerging trends in travel is the demand for meaningful travel, particularly nature-based travel, an intimate interaction with a whale or a turtle is an experience people never forget,” Mr Fell said.
“We are involved in the campaign by providing deals that will be shared with travellers to drive interest during the shoulder seasons and outside of holiday periods – particularly from the interstate markets of New South Wales and Victoria,” added Mr Fell.
To best capture the essence of the destination, Sunshine Moments was also filmed using those who really know a thing or two about Sunshine Moments: Sunshine Coast locals.
“Real people, real experiences, real nature and real authenticity is at the heart of what makes the Sunshine Coast so special,” Mr Stoeckel said.
