Reed & Co Charity Gala raises over $1 million

Craig Morrison, director of Town Estate Agents, Amber Werchon, director Amber Werchon Property with Adrian Reed founder and director of Reed and Co. Estate Agents on the red carpet.

Reed and Co. Estate Agents recently held its fourth annual Charity Gala at the Sofitel Noosa Pacific Resort on Saturday 17 June, in support of the LOYAL Foundation and the Humpty Dumpty Foundation.

Founder and director of Reed and Co. Estate Agents, Adrian Reed, can proudly say that since opening in 2018, together with the Noosa community, they have now raised $1,006,964 and donated 83 pieces of life-saving paediatric medical equipment to regional hospitals on the Sunshine Coast and beyond.

Adrian Reed expressed pride in the community’s support and emphasised the continuous effort to improve outcomes for sick children.

“It’s tough, but children don’t stop getting sick, they don’t stop going to the hospital, and tragically, they don’t stop dying. This is our chance to step up, have an impact, and change the outcome for some young lives. It’s our legacy, and our legacy is our generosity.”

Loyal Foundation Founder, Anthony Bell commended the Humpty Dumpty Foundation’s commitment to ensuring that 100 cents to the dollar donated goes directly towards providing urgently needed medical equipment to hospitals or health services.

The 2023 Charity Gala was a resounding success, raising over $275,000 and acquiring 22 pieces of vital paediatric medical equipment across 11 hospitals in regional Queensland, New South Wales, the Northern Territory, and the NSW ambulance service.

Paul Francis, founder and executive chairman of the Humpty Dumpty Foundation, expressed gratitude to the generous donors who make a tangible difference in hospitals and healthcare services throughout Australia. He highlighted the urgency of providing necessary equipment to hospitals, emphasising the challenges faced by medical professionals when critical resources are lacking.

The glamorous evening saw 150 elegantly dressed guests, including notable figures such as Dawn Fraser, Alan Jones, and Mr Francis, walk the red carpet, creating a Hollywood-style atmosphere. Master of ceremonies Larry Emdur set the tone, declaring the intention to change lives and save lives throughout the night.

Guests were inspired by speeches from Dr Lizelle Weber, director of neonatology at Sunshine Coast University Hospital and Health Service (Queensland Health), and Dr Karl van der Merwe, director of the emergency department at Noosa Hospital. These medical experts shared insights into the transformative impact the equipment donated from previous Reed and Co. Charity Galas is having, providing an emotional insight as to why everyone was all there, to give sick children the best chance possible.

The live auction, hosted by Gordon McDonald of The Auction Group, featured an array of experiences and products generously donated by Noosa’s small business community, raising $41,850. Additionally, guests contributed to the cause by purchasing specific equipment from the Humpty Dumpty Foundation’s Wish List.

Mr Reed expressed his sincere gratitude to the Reed and Co. team, major sponsor AV Partners, auction donors, and generous guests for their overwhelming support.

“The generosity of this community just blows me away,“ he remarked.

Plans have already started for the 2024 event. To register your interest for the next Reed and Co. Charity Gala, contact Bianca at events@reedandco.co or on 07 5323 0101.