AI has made it easier than ever for anyone to impersonate your business, thanks to chatbots, deepfakes, voice clones and more.
When asked about what businesses could do to protect themselves against this at a recent Noosa Small Business Series event, AI expert Pip Bingemann said he believed a strong brand and focus on brand strategy was a crucial defence against AI-driven challenges.
Addressing these concerns, the next instalment of the Noosa Small Business Series will focus on brand strategy, led by Sunshine Coast local Soojee Ford, brand strategist and director of The Good Studio, and co-host of the Boring is Bad for Business podcast.
In her workshop, Ms Ford will demystify brand strategy, then walk attendees through the brand strategy exercise she uses with clients, helping them define the pillars of their brand and their very own ‘mojo statement’.
“We have a lot of fun during these workshops,” Ford said.
“It’s a good feeling to get your ideas out of your head and into a strategy that can propel your business forward.”
The workshop promises to be interactive and practical. It will be suitable for product-based, service-based and personal brands.
Beginning in July 2023, the Noosa Small Business Series is a workshop and panel event aimed at micro- and solo-business owners. The events help business owners connect in person, while also giving them practical skills and information that can help them up-skill fast.
“Our last event sold out, which is a definitely a signal that this type of thing is needed and appreciated in the Noosa community,” said host Velvet Garvey.
“Feedback has been very positive. We’ve created a really fun and friendly environment and our presenters have all been very generous, so people come away with knowledge they can use straight away.”
The workshop will be on Thursday 12 October from 6.30 – 8.30pm at Warehouse HQ, 4 Action Street Noosaville.
Price $25.
Tickets are available at events.humanitix.com/noosa-small-business-series
