Sunshine Coast-based mobile laundry service The Laundry Lady is poised for global expansion after scoring a $1 million investment and the top offer in the history of Shark Tank Australia and was named in the AFR Top 100 Fast Starters.
The Laundry Lady is a national mobile laundry service offering washing and ironing pickup and delivery with easy online booking for businesses and residential customers, and was coined ‘the Uber of laundry’ when it was featured in the recent season of Shark Tank Australia on Network 10.
The Laundry Lady appeared to be an overnight success after quickly skyrocketing from eight contractors to 200+ in just a few short years with annual revenue doubling year on year.
It was this growth and the future plans for international expansion that saw Canadian investor Robert Herjavec sit up and take notice when chief executive officer of The Laundry Lady Susan Toft pitched her business to the panel on Channel 10’s hit reality show Shark Tank.
Susan ended up walking away from her Shark Tank experience with a $1 million offer from Robert Herjavec, which is more than she’d asked for and is the show’s biggest-ever offer in all the seasons in Shark Tank Austalia’s history to date.
“I was absolutely blown away by Robert’s offer. It was a thrill to simply be on the show, but to walk away from it with more than I’d ever expected is so incredible and I know it will catapult our growth,” Susan said.
Susan’s pitch and current goal is to expand Laundry Lady into multiple countries while also improving the systems and processes to ensure a streamlined experience for customers, contractors and the management team.
“While I can’t share too much yet about the future plans we’re working on, what I can say is definitely watch this space as you’ll be seeing us pop up in many more countries,” she said.
