Tourism Noosa joined in on the first New Zealand focused Business Events expo since pre-Covid to re-introduce the industry to Noosa.
There were 180 New Zealand-based event buyers who attended the event in Auckland to source information and potential leads for conferences and meetings, incentives, corporate travel and retreats for their clients.
Tourism Noosa chief executive officer Sharon Raguse said the business events sector was a vital part of Noosa’s Monday to Friday visitor economy, making the sector a high-yielding market for the region.
“There is significant opportunity for Noosa to attract more of the New Zealand business event market for smaller corporate groups of 10 to 200 pax, particularly in the incentive and corporate retreat space,“ Sharon said.
“Attracting this market is also now well timed with domestic travel showing signs of softening post-Covid.”
Tourism Noosa’s trade and business events manager Vynka Hutton attended the expo and said, “The show provided a fantastic opportunity to demonstrate the breadth of opportunities available to corporate buyers and the significant variety of experiences and activities that planners can incorporate into their program.”
“There is great demand for Queensland, and huge opportunity for Noosa to capitalise on the lucrative business event market. They tend to travel mid-week and in off-peak seasons, with spend shared among a variety of businesses including transport, restaurants, accommodation, activities, experiences and retail, just to name a few.”
Tourism Noosa was joined at the event by Sunshine Beach Surf Club and Visit Sunshine Coast. They took advantage of being in New Zealand to provide a Noosa update to key trade partners as well as Air New Zealand, Tourism Australia and Tourism and Events Queensland.
