Ginger Factory brings to life the world of Zog

Princess Pearl and Sir Gadabout at the Zog opening at The Ginger Factory.

The Ginger Factory, one of the most popular attractions on the Sunshine Coast has become the first location in Australia to host Zog, A Forest Adventure.

It’s an augmented reality experience that brings to life the world of Zog, the much-loved dragon from Julia Donaldson’s children’s book by the same name.

Zog, A Forest Adventure made its Australian debut at The Ginger Factory on Wednesday 27 March, hot on the bushy tail of The Gruffalo Trail which came to an end in January after three huge years, 150,000 visitors and 312 live appearances.

Visitors can download the Zog, A Forest Adventure App and immerse themselves in Zog’s Dragon School and interact with Zog and his friends Princess Pearl, Sir Gadabout and Madam Dragon as they learn to roar, fly and breathe fire.

Based on the world-renowned book written by Julia Donaldson and illustrated by Axel Scheffler, the app was created by UK-based Magic Light Pictures. Using the free app, visitors will be able to take photos and videos of themselves with all the characters at five markers along the outdoor trail that winds through the tropical gardens of The Ginger Factory.

“We are always looking for ways to push the boundaries for our visitors in terms of engagement and entertainment,” said Ginger Factory tourism manager, Brenda Bailey.

“When the Gruffalo Trail opened in September 2021, we hoped it would run for a year. We couldn’t have predicted how much our guests would respond to the experience and are so proud that the Gruffalo Trail was such a huge hit for over three years”, she added.