Who doesn’t love Easter, with plenty of sunshine, family fun, and sweet traditions? Our visitors love it too, and every year, as the weather cools just slightly and the school holidays kick in, our region comes alive with holidaymakers.
However, this year we have been on the back foot after TC Alfred. As a result, our hotel forward bookings for Easter are much softer than other years.
To combat this, we have doubled down on promoting the destination to show that we remain as beautiful as ever. Helping us along are several amazing airline promotions, which have seen airfares on sale from as low as $45 from Sydney to get folks to travel here for Easter.
Through all this marketing activity we hope to build back our visitor numbers for the Easter holidays, where they can enjoy a sunrise surf before their chocolate egg hunt.
By the way, if I am speaking to any chocoholics out there, I have a tip for you. We have several great chocolate makers right here in the Sunshine Coast region, including the Noosa Chocolate Factory and Chocolate Country in Montville.
I had a chance to go along to Chocolate Country’s “chocolate school” at their factory where I learnt about the science and history of chocolate before rolling up my sleeves and making some sweet delights.
With some new skills down pat, I learnt how to whip up some truffles, craft some chocolate frogs and decorate a chocolate slab filled with all my favourite flavours. The choices of flavours were pretty overwhelming, so I stuck to my go-to combination of orange and almond for it. Judging by how fast all the goodies disappeared from the fridge at home I take it I made the right choice.
So book yourself into chocolate school and make your easter as sweet as can be.
