Visitors are being tempted to visit Noosa this Autumn thanks to a range of marketing and promotion activity targeting interstate visitors.
Tourism Noosa’s CEO Melanie Anderson said, “Following on from a busy summer period, we are looking towards autumn and are targeting our interstate visitors who we know stay longer and spend more in the region.”
“A range of marketing and PR activity has already commenced to continue to keep Noosa top of mind as a desirable, friendly and welcoming holiday destination.”
Partnering with Flight Centre, Tourism Noosa’s ‘Make your mid-week magic’ campaign kicked off mid-January, re-engaging with our interstate markets, predominately targeting Sydney and Melbourne.
The campaign was constructed to drive traffic mid-week and to encourage longer stays and increased spend during off-peak periods.
The Flight Centre packages included lots of experience inclusions and add-ons and was marketed across their consumer newsletters, instore POS digital screens, print adverts, social channels and a Noosa takeover of their Queensland deals page.
Initial results saw fantastic uplift with close to 500 individual bookings and nearly $500,000 revenue generated for the region.
This week Noosa hosted Channel 9’s TODAY morning show TV program with weather crosses.
Presenter Tim Davies was happy to be ‘back in the Biosphere’ and showcased a different slice of Noosa – from the Noosa Everglades to Noosa Springs Golf and Spa Resort, and one of Noosa’s newest restaurant venues, Alba Noosa.
Noosa Springs sales and marketing manager Helen Mitchell said the results were amazing.
“From when the first golf cross went to air this morning, Peter had golf enquires, Glenn had tennis enquires, and our accommodation team have a had new bookings coming in all day.”
Tourism Noosa partnered with Australia’s premier travel magazine, Australian Traveller for their ‘Holiday here still!’ campaign in market for February, March and April. Noosa’s full page advertisement showcases eat and drink experiences, wellness, nature and wildlife.
Managing Director Quentin Long will also write an article about Noosa and additional digital activity will take place across their website and email database.
Tourism Noosa also recently worked with Airguides, an award-winning platform where you can book trips created by trusted storytellers – to capture unique content and create exclusive Noosa packages.
Content was captured by photographer and social media influencer Melissa Findley with promotion of the packages launching this month.
In February, Airguides content will be across Visit Noosa channels, including blogs, socials takeover, consumer newsletters, Instagram Reels, TikTok and videos with targeted ads driving consumers to book Noosa packages.
The upcoming Visit Noosa ‘Autumn Offers’ campaign will showcase a range of great deals on offer to encourage bookings for travel dates throughout Autumn. The tactical campaign will feature through Visit Noosa channels, a paid social campaign targeting high-value travellers and through PR activity.
“Our marketing and PR activity is designed to support and include Tourism Noosa Members of all levels and ensure they can leverage Tourism Noosa’s marketing activity,” Ms Anderson said.
