The Brew Store Noosa enters a new era with a familiar face

Marty Howell at The Brew Store Noosa. (Supplied)

The Brew Store Noosa is in new hands — but they’re hands well acquainted with the mash tun.

Marty, a long-time Sunshine Coast local and dedicated brewing enthusiast, has officially taken the reins.

A familiar face to regulars, Marty spent the past five years as the beloved “Saturday guy” under former owner Scotty Hooper. But his brewing roots stretch back much further — all the way to the late 1980s — giving him a deep appreciation of how far the home brew scene has come.

“I’ve seen it all,” Marty says. “Back when I started, there were only a couple of companies in the home brew game, and it was all about brews-in-a-can. These days, there are dozens of suppliers offering everything from simple kits to fresh wort packs. Just add water and yeast, and you’re off — brewing a seriously good craft beer at home.”

Marty’s especially fired up about the explosion of interest in all-grain brewing.

“It’s basically commercial brewing in miniature,” he explains. “You build your beer from scratch — malted barley, hops, yeast, water — no shortcuts. It’s hands-on, creative, and incredibly satisfying.”

For Marty, brewing isn’t just a pastime. “It’s the hobby you can drink,” he jokes — but the passion behind that punchline is obvious.

With Marty now at the helm, The Brew Store Noosa is expanding its range to support brewers at every stage — from first-timers to full-blown hopheads.

“We’ve got everything from beginner-friendly brew-in-a-can kits to fresh wort packs for those wanting an easy win. And for the serious all-grain brewers, we stock more than 40 varieties of grain and hops, plus all the specialty yeasts you could ever need.”

And it’s not just beer-makers being looked after. The store now boasts a massive range for distillers too — over 300 essences and distilling yeasts on offer, making it a true one-stop shop for home fermentation enthusiasts.

Marty’s goal is simple: make brewing easy, fun, and accessible for everyone on the Sunny Coast.

“Craft beer is huge here,” he says. “The whole of the Sunny Coast is a haven for it. And more and more people want to have a crack at making their own. I love being part of that journey.”

Actually it is the hobby you can drink.