Tourism Noosa’s village funding delivers results

Enchanted event at Peregian Beach.

Tourism Noosa’s ‘Noosa Villages Tourism Funding Boost’ supporting the Noosa Shire’s Village communities and business associations has delivered significant results for the region.

Several projects have been delivered in the past five months with more to come.

The program introduced in late 2020 was made possible with Tourism Noosa not being able to support larger events that were unable to take place due to COVID.

Tourism Noosa’s CEO Melanie Anderson said the one-off funding was in line with the organisations strategy and marketing approach to facilitate visitor dispersal throughout Noosa’s villages.

“With a goal to enhance the visitor experience, fill gaps in a depleted events calendar and assist in bringing increased revenue to Noosa’s tourism businesses, the funding has already been used to deliver some exciting projects from Cooroy to Hastings Street, to the Noosa Junction and Tewantin, with more planned throughout the Shire,“ Ms Anderson said.

“The funding opportunity was provided to the business, traders and chamber associations as Noosa’s peak business community bodies.

“We believe they are best positioned to work with their stakeholders and their communities to develop and deliver projects.

“These projects all have the goal of adding greater economic value to the businesses they represent and provide enhanced reasons for visitors to experience their unique villages.”

The Pomona and District Chamber of Commerce [PDCC] is very excited to be able to install an electronic touch information screen in Pomona as a result of Tourism Noosa’s Villages funding.

PDCC President Phil Moran said, “This initiative is a great boost to the northern hinterland and will assist locals and tourists to be more aware of what our outstanding region has to offer.“

“Tourism Noosa is a valuable partner and recognises the importance of linking the coast to the hinterland.

“The success of the Noosa Country drive is a further example of this strong partnership.“

Kylie Plunkett from the Peregian Beach Business Association said, “Peregian Beach was alive with vibes of music, art, fashion, feasting and foraging during the 2021 Easter holiday Village Vibes Festival thanks to the Tourism Noosa’s Villages Funding Boost.“

“We could not have realised this concept without the generous support from the grant received from, and marketed by, Tourism Noosa.

“The event was a celebration of our community, our indigenous, wellness, sustainability and environment.

“The feedback from both our members and local community has been incredibly positive and Village Vibes will now become an annual festival on our Peregian Beach Business Association event calendar.“