By Abbey Cannan
Noosa business woman Chloe Tozer has come a long way since her university days, finding time between studying to create and sell jewellery from home.
At just 28 years old, she now has 25 team members contributing to her brand CLO Studios, which spans across a Noosa-based boutique, Interior Design Atelier and comprehensive e-commerce channel.
“I launched CLO the year I finished university, where I studied Fine Arts majoring in jewellery and small objects,“ Chloe said.
“I started a jewellery label during university and at the end of my degree, I wanted to start up a studio space and a small shop front, so that’s how CLO Studios was born in Noosa Junction.“
Chloe recounts the humble evolution of CLO, starting off by acquiring her first, albeit small, commercial space.
Leased by her Dad, internally built and painted by her partner Jack, and offering a selection of interiors sourced by her mother Trudy, this original showroom is where CLO’s true essence was born.
“It really evolved over time and we started expanding to offer interior design, as well as a beautiful showroom which is now the boutique. We’re sourcing products from around the world for our boutique, our projects and our online store.“
As a young business founder and creative director, Chloe’s days are flat out, keeping a close eye on all aspects of the business.
“I’m so lucky to own a business in Noosa and I’m so inspired by where we live and being out in nature is important to me,“ she said.
“I usually start the day with a walk or a swim down at the beach and then I like to get a headstart at work.
“I come in nice and early and set up my day with my team.
“My days can consist of collaborating with our design department, meeting with our marketing team, planning exciting events, product launches, campaigns, chatting with the showroom team and seeing what’s happening in there, meeting with new clients, meeting with different brand alignments. It’s a lot of fun.“
After establishing the business nearly seven years ago, CLO Studios has embarked on a rebrand to affirm their presence.
“We’ve been very inspired by our immersive travels around the globe and we really wanted to reignite this creativity through our new branding,“ Chloe said.
“We’ve never been so inspired or excited about what we’re creating. We’ve also launched our new website as well as expanding our interior design studio which is known as the Atelier. We’re also launching our first beach and pool towel this summer.“
On Friday 25 November, the team held a soft launch to celebrate the rebrand in their new Atelier space.
“Friday night was amazing. It was more than I ever had dreamt of,“ Chloe said.
“It just felt very beautiful to have all of our favourite people around us, from suppliers to clients, and the people who have supported our business over the seven years who have allowed us to do what we do each day.
“I’m incredibly proud of our team and always refer to them as extended family. I’m very proud of the growth and where we stand today.“
After almost a decade of working on different spaces, Chloe said it was too hard to choose a favourite.
“It’s like picking a favourite child,“ she laughed.
“There’s been some incredible projects that we’ve been lucky enough to work on. Our interior design studio would have to be one of my favourite spaces we’ve ever created because its built up of all of our team’s personalities and experiences, and it holds some of my art collection on the walls. I love that design can influence how you feel and how you work.“
The launch of CLO’s new website, artistic direction and logo are a visual representation of their exciting future.
“We’re hoping people want to come in and feel the new wave of CLO Studios and everything we have to offer. It’s just the beginning. We have a lot planned for the next 12 months and we can’t wait to meet new people and see where it takes us for the next seven years,“ Chloe said.
