In a milestone that places Noosa on the global innovation map, local entrepreneur Kim Serafini, founder and CEO of Positive Prime Technologies, has been awarded the prestigious ARC (Australian Research Council) Grant.
The grant comes in recognition of her company’s revolutionary work in Adaptive Neuroscience and Deep Technology.
Kim, a seasoned leader at the intersection of positive psychology, neuroscience, and digital transformation, has developed Positive Prime – an AI-powered NeuroTech software platform that is redefining how individuals and organisations achieve peak performance, resilience, and emotional wellbeing.
Now validated by leading research institutions, this platform has earned a coveted place among Australia’s most promising Deep Tech solutions.
Kim said, “Receiving the ARC Grant is not only an honour, it affirms the scientific merit and transformative potential of Positive Prime.”
“We’re proving that neuroplasticity, when harnessed with technology and intention, can be a force for profound change in mental health, education, leadership, and performance.”
This recognition follows a recent collaboration with Dr Avinash Singh, a leading researcher in Neuroadaptive Brain-Computer Interfaces and Applied Machine Learning at the Computational Intelligence and Brain-Computer Interface Lab within the Australian Artificial Intelligence Institute, part of the School of Computer Science, Faculty of Engineering & IT at the University of Technology Sydney (UTS).
Dr Singh and his team conducted empirical studies demonstrating the neurophysiological and cognitive benefits of Positive Prime.
“Our lab has scientifically validated that Positive Prime measurably enhances positivity, mitigates negativity, and improves cognitive and behavioural performance,” Dr Singh said.
“The results are not just statistically significant – they’re deeply promising for applications in clinical, educational, and corporate contexts.
Headquartered in Noosa, Positive Prime exemplifies how regional innovation can spark a global ripple effect.
The platform is already gaining traction across elite sports, educational institutions, and executive coaching programs worldwide.
What sets Kim apart is not only her deep academic grounding in applied neuroscience and behaviour change, but also her unwavering mission: to democratise mental wellbeing and cognitive optimisation.
Her company is currently scaling with a clear vision for impact, supported by AI-driven analytics, personalised programming, and a fast-growing global user base.
Kim is now preparing to raise $5 million in funding to further develop the Positive Prime platform, expand R&D initiatives, and produce a global cinematic experience designed to promote conscious transformation through neuroscience-based storytelling.
“We’re inviting impact investors and changemakers who care about wellness, education, leadership and the future of mental health,” Kim said.
“This is more than a business – it’s a movement to activate the potential of the human mind.”
As Noosa’s own pioneer in human tech and applied science, Kim’s work stands as a testament to what happens when vision, science, and purpose converge.
Positive Prime is a scientifically validated, AI-augmented software platform that uses short, personalised visual/audio experiences to stimulate positive neuroplasticity.
For more information visit positiveprime.com
