Sales of non-alcoholic drinks are skyrocketing, and Noosavile locals are leading the pack when it comes to beers minus the alcohol.
Five of the 10 Dan Murphy’s and BWS stores that sell the most non-alcoholic beers are in Queensland, with Dan Murphy’s Noosaville leading the charts.
Dan Murphy’s Noosaville customer experience manager Rhonda Henderson said, “Considering the wonderful lifestyle and weather Queensland is known for, it’s little wonder our locals are thirstier than most for cold, non-alcoholic beers.
“They are the perfect thirst quenchers.
“Many of our local customers that buy non-alcoholic beers are typically going to a barbecue or a party, and they want to take part in the celebrations, yet still be able to take the car back home.“
It’s not just the non-alcoholic beers that are popular among customers, it’s the entire range.
“I recently helped out a mother-of-the-bride to help disguise her daughter’s pregnancy on her big day. The bride was simply drinking non-alcoholic sparkling wine at her wedding,” Rhonda said.
The Noosaville Dan Murphy’s now has a new and improved range of more than 200 non-alcoholic drinks.
Sales of non-alcoholic drinks have increased more than 83 per cent in the last 12 months, according to sales data from Endeavour Group, the parent company of BWS and Dan Murphy’s.
“The majority of customers are choosing non-alcoholic drinks because they want to moderate, which is a reflection of a broader trend of Australians drinking less but better,” Endeavour Group’s Head of Merchandise Transformation Bree Coleman said.
“Many also simply enjoy the taste of the new wave of non-alcoholic drinks. The quality and innovation is quite incredible,” she said.
