Tourism students from Shalom College in Bundaberg visited Noosa last week to gain some valuable insights into the tourism industry.
Close to 40 grade 12 tourism students spent time at the Noosa Visitor Information Centre learning about Tourism Noosa and the role the organisation plays in the tourism industry.
Visitor services manager Anna Macklin said, “It was lovely to welcome the students and spend time with them talking all things tourism and inspiring them to consider a career in tourism.“
“The students spent time with our volunteers welcoming visitors and responding to queries as well as hearing from our head of marketing and events about the various aspects of marketing we do for the destination.
“A second group of students spent the next day at the Visitor Information Centre and heard about Tourism Noosa’s sustainable initiatives including the Plastic Free Noosa program and discovering Tourism Noosa is the only local or regional tourism organisation with a dedicated resource to environmental sustainability.“
Tourism Noosa head of marketing and events Adam Townson said, “It was great to speak to the students about how marketing Noosa works, discussing our target markets and different marketing messages, such as the adventure sector, eat and drink, weddings, sustainability and showcasing the various Noosa villages.“
Teacher Penny McKeown said, “Our field trips to Tourism Noosa each year are always a highlight for our senior tourism students.“
“The staff do a fabulous job of connecting what is studied in our curriculum to relevant, real life examples – from sustainable tourism, push/pull motivations and the marketing of tourism, to client groups, target markets and the ’business’ of tourism – we always come away with a more in-depth understanding of the tourism industry and the Noosa brand.“
