Erle Levey
The Mary Valley Rattler is making a name for itself in New Zealand as part of a Team Sunshine Coast tourism promotion to both North and South Islands.
Valley Rattler general manager Sherry Lowe was part of the Visit Sunshine Coast and 12 tourist operators to host events for the travel trade across Auckland and Christchurch.
“Kicking off in Auckland, we met one-on-one with product managers before an evening event with travel agents,’’ Ms Lowe said.
“Dubbed the Sunshine Coast Beach Party, the team enjoyed an evening selling their products to an engaged and excited room of travel agents.
“Being in market at this time of year coincides with our seasonal Auckland-to-Maroochydore (AKL–MCY) direct air services which recommence in June 2024, as the New Zealand market is starting to book their winter holidays.
“The MVR is very popular with the New Zealand travellers as it is a fairly new experience that now runs Wednesday to Sundays.
“Perfectly located for the drive market, the Mary Valley Rattler hero Steam Train and High Tea Experience is a great destination for first-time travellers or returning visitors to the Sunshine Coast.
“With direct flights returning into the Sunshine Coast Airport from late June to the 26 October 2024, now was the perfect time to meet with this market.’’
The Sunshine Coast contingent included representatives from Australia Zoo, Eco Qld, TastyTours, Pinnacle Marketing, Minor Hotels, Lovestone Cottages Montville, Amaze World, Landmark Resort, Croc Tours, Novotel Sunshine Coast Resort and Maleny Botanic Gardens.
