In response to community concerns, the speed limit on Kin Kin Road in Pomona, between the Exhibition Street and Subway Avenue intersections will be reduced.
A speed limit review had been completed on a 1.2-kilometre section known locally as Factory Street.
The new signs will be installed in mid-March.
Transport and Main Roads Minister Mark Bailey MP said, “When looking at speed limits a range of factors are considered, including road function, roadside environment, prevailing traffic speeds and crash history.”
“Driving to the conditions, including speeds appropriate to the environment, saves lives and I urge all motorists to observe the changes when they come into effect.
“The Palaszczuk Government will be delivering almost $3.1 billion worth of road and transport infrastructure projects across the Sunshine Coast and surrounding areas over the next four years.
“We’ve listened to the community and the existing 60km/hour speed limit will be reduced to 50km/hour on this stretch near the shops.
“The recommendation to permanently lower the speed limit was endorsed by the local Speed Management Committee following the review.
“The committee included representatives from the Queensland Police Service, Noosa Shire Council and TMR.”