Noosa Longboards is one of Hasting Street’s most iconic and recognisable businesses.
Combining world-class surf craftsmanship with local passion and knowledge, it’s no surprise this Australian surf emporium chose to partner with a similarly successful Queensland business to create its newest bespoke piece: the Adina Noosa Longboard Special Edition Watch.
Brisbane-based family business, Adina Watches, has been crafting Australians premium, bespoke timepieces since 1971. Renowned as one of Australia’s oldest national watchmakers and the only company to design and assemble its complete watch collection in Australia, they were the obvious choice for Noosa Longboards when it came to collaborating on a piece of sporting art.
Grant Menzies, General Manager of Adina Watches, said it was an honour to work with another local icon to create an exclusive watch.
“It’s more important than ever that local businesses support one another, and there’s no better way for us to do that than by teaming up with a company that shares our passion for quality and craftmanship.
“Just like Adina Watches, Noosa Longboards are regarded as an expert in their industry – we’re both artisans in our own right, and it’s been an exciting journey, bringing our combined knowledge to the table to create something completely new for the surfing community.”
Michael Holmes, Owner of Noosa Longboards, says the collaborative timepiece is an ode to the Australian lifestyle and the precious moments that occur between surfer and mother nature out on the water.
“We wanted to create this watch in conjunction with Adina to produce a timeless gift that the surfing community would love.
“It’s a reminder for us all to slow down amidst the chaos and remember that time is borrowed, and there’s no better way to spend spare moments than out on the water, on a board, being one with the waves.”
Adina Watches and Noosa Longboards don’t only share a passion for craftsmanship – they’re also both family-run businesses, with a father-son duo at the helm of each company.
Mr Menzies said that this was another important factor that both businesses considered when deciding to collaborate.
“Adina Watches is a family owned and operated business that has Australian family values at its core.
“Attention to detail and a culture of hard work are what drive us, so it made sense to work with a company that shares these same beliefs.”
Noosa Longboards has been around since 1994 and was a pioneer of the longboard renaissance, the rebirth of cool. It continues to celebrate all things surf lifestyle in its iconic brick-and-mortar emporium, 20 paces from the legendary point breaks of Noosa.
The company is run by father and son duo, Michael and Ash Holmes, who have carried on the company’s legacy as a world-class supplier of surfboards, surf apparel and memorabilia.
Adina Watches also prides itself on its rich Australian history and culture of hard work. Current Managing Director Robert ‘Bob’ Menzies, father to Grant, founded the business with a dream to create a watch capable of withstanding the rigours of the Australian lifestyle.
After months of travelling the world sourcing premium components and advanced technology, Bob returned home to begin assembling his first watch collection.
Almost 50 years later and the company has become one of Australia’s most iconic watchmakers, producing over 40,000 artisan watches each year.
The bespoke Adina Noosa Longboard Watch, designed in collaboration with Noosa Longboards and manufactured by Adina Watches, has a standout black dial inlaid with Noosa Longboard’s signature red “Hex” logo beneath the highly scratch-resistant sapphire crystal.
Find out more about Adina Watches by visiting www.adinawatches.com.au
