By Abbey Cannan
A Noosa start-up on a mission to eradicate the 23 million plastic cleaning products that enter our ocean every year has reached its crowdfunding target in under six weeks.
Having raised $55,000 to allow them to get Pleasant State off the ground, founders Sian Murray and Ami Bateman can now put their bespoke glass and silicone bottles into production alongside product, so they can be in homes by December this year.
Pleasant State is Australia’s first-ever cleaning product in a ‘just add water’ format.
Sian said their team was overwhelmed by the support from over 900 Australian’s for their crowdfunding campaign.
“It has confirmed that Australian’s are seeking effective, non-toxic and single-use plastic free cleaning solutions, and that our customers are demanding more from the brands that they buy from,“ she said.
“We’re super motivated to keep progressing now.“
Ami said it was now full steam ahead for their production process.
“We’ve now given the green light on our beautiful glass and silicone bottles, ingredients and our supply agreement with our Queensland based bar manufacturer,“ she said.
“It’s very exciting to be able to support local businesses and employment during such uncertain economic times.
“We feel a sense of responsibility to make Pleasant State successful to play a role in supporting a healthy Australian economy.“
Ami said the Pleasant State team and their partners were working around the clock to get their just-add-water cleaning solutions into customers’ homes in December 2020.
“While everything looks to be on track, the Covid situation still presents a lot of uncertainty in supply chains,“ she said.
“We’re committed to transparently communicating with our customers, so if these timeframes change for any reason they’ll be the first to know.“
