The Sunshine Coast’s two Stellarossa locations will turn pink from 12 October to 8 November, as the caf¨¦ chain raises funds for vital breast cancer research.
Partnering with the PA Research Foundation’s Project Pink initiative, every customer who purchases a 12 ounce takeaway coffee in at Stellarossa stores in Sippy Downs or Coolum will receive a specially designed Project Pink takeaway cup, which will include a QR code allowing the customer the chance to win a year of free Stellarossa coffee.
With October being Breast Cancer Awareness Month, Stellarossa customers will also be able to pay it forward by donating the cost of their next coffee towards novel breast cancer research at the PA Hospital campus.
The two Sunshine Coast locations, alongside 21 other Stellarossa stores across Queensland will also have Project Pink table decals on tables with the same QR code and opportunity to win a year’s worth of coffee.
As well as being able to donate directly in store, coffee lovers who scan the QR code will have the option of making a donation to the Project Pink campaign.
PA Research Foundation’s Project Pink Campaign aims to raise awareness of breast cancer and funds for breast cancer research and 2020 marks the 6th year of Stellarossa supporting the initiative.
“Each year Stellarossa stores go above and beyond to support Project Pink and we can’t thank them enough,” PA Research Foundation Chief Executive Officer Damian Topp said.
“More than $57,000 for Project Pink has been raised by Stellarossa stores with every dollar going towards vital breast cancer research.”
“Survival rates are increasing which is wonderful but with 20,000 women and 170 men across Australia predicted to be diagnosed with breast cancer this year alone, the need to drive lifesaving research is still as high as ever.”
Stellarossa Sippy Downs store manager Jon Morse said the store was looking forward to turning pink and pitching in to save lives.
“Breast cancer is a condition that affects so many of our valued customers either directly or indirectly and we are immensely proud to partner with the PA Research Foundation to raise funds for important research,” he said.
“We know our customers across the region are just like us in wanting to make a difference and will be supportive of Project Pink through the whole four weeks.”