Pottery For The Planet has launched a new Borrow Cup system, a mug library set to revolutionise business practice.
This system provides cafe owners, wholefood stores or any Pottery For The Planet stockist around Australia and New Zealand an opportunity to reduce their carbon footprint while educating their customers on sustainable practices.
While paper and compostable cups might not appear environmentally detrimental at first sip, they each have significant impact.
Paper cups, due to their plastic lining, cannot be recycled, resulting in billions being binned. Similarly, millions of compostables are wrongly disposed of and are also landfilled where they break down and release methane (which is 23 times worse for the environment than CO2).
Pottery For The Planet’s Borrow Cup system has been designed to negate the need for any kind of single-use entirely.
Featuring the brand’s signature ceramic cups, with an additional Borrow Cup stamp detail, these cups have been crafted so cafe regulars can take away a reusable cup and bring it back the next time they visit their favourite cafe, for greener, cleaner coffee.
This solution to plastic pollution makes it simple for cafes and consumers to reduce waste, foster community and contribute to a shift in consumerism.
The Borrow Cup pack includes signage for cafes to easily inform customers about the system, along with a suite of social collateral to spread the word even further.
The team at Pottery For The Planet believes that small changes can make a big difference when it comes to reducing impact on the environment. To find out more about becoming a participating cafe or stocking Pottery For The Planet products head to potteryfortheplanet.com/pages/borrow-cups
