Noosa’s red-hot housing market may be showing early signs of broader change, with new Queensland-wide data revealing buyers are increasingly turning away from detached houses and towards more affordable options such as units and vacant land.
Fresh figures from prop-tech firm InfoTrack show Queensland’s long-standing dominance of house sales eased in the final quarter of 2025, as affordability pressures reshaped buyer behaviour across the state — a trend being closely watched in high-demand lifestyle regions like Noosa.
InfoTrack’s latest Property Market Update, which analysed property sales between October 1 and December 31, 2025, found houses still accounted for the majority of transactions statewide. However, their share slipped to 59.8 per cent, marking the first decline recorded across three consecutive quarters.
InfoTrack Chief Operating Officer Lee Bailie said the data pointed to a market in transition.
“Detached homes are still the dominant choice across Queensland, but we’re clearly seeing momentum build in other parts of the market,” Mr Bailie said.
“In premium lifestyle areas such as Noosa, where house prices remain well above the state average, buyers are increasingly weighing up alternatives that offer better value, flexibility and long-term potential.”
Vacant land recorded the strongest growth of any property type, rising to 15.1 per cent of sales, up from 13.7 per cent in the previous quarter. Moreton Bay led the trend, with Morayfield emerging as Queensland’s top location for vacant land sales.
“For many buyers, vacant land represents flexibility,” Mr Bailie said. “It offers the chance to enter the market at a lower price point and build later, particularly in growth corridors benefiting from new infrastructure.”
After three consecutive quarters of decline, unit sales also edged higher, climbing to a 25.09 per cent share of total property sales.
Coastal lifestyle destinations remained popular, with Surfers Paradise retaining its position as Queensland’s top suburb for unit sales, recording a 6.1 per cent increase from the previous quarter. Inner-west Brisbane suburb Toowong entered the rankings for the first time, following the completion of several major residential developments in 2025.
West End rose from fourth to second place, while Caboolture made its first appearance among Queensland’s top unit markets, reflecting increased investment in transport and community infrastructure.
Caboolture also finished the year as Queensland’s leading suburb for house sales, reinforcing its status as a key growth hub north of Brisbane.
Fraser Coast suburb Maryborough was the only new entrant to the top suburbs for house sales, attracting attention for its relative affordability compared with Brisbane and other coastal markets.
“The end-of-year data shows a market becoming more flexible, with buyers responding to price pressures and evolving lifestyle preferences,” Mr Bailie said.
