Tourism businesses in Noosa are being encouraged to tap into a new state-backed subsidy program offering up to $2000 per operator to invest in training and accreditation.
The Tourism Business Capability Subsidy Program, delivered by the Queensland Tourism Industry Council (QTIC) and funded by the Queensland Government, has launched with a total funding pool of $300,000 to strengthen the state’s visitor economy.
For Noosa’s diverse tourism sector – spanning accommodation providers, tour operators, hospitality venues and experience-based businesses – the program offers subsidised access to training and accreditation through a panel of nine approved providers.
QTIC CEO Natassia Wheeler said the initiative responded directly to industry calls for meaningful and accessible investment in business capability.
“This program is about backing tourism businesses with real dollars to invest in their people, systems and standards,” Ms Wheeler said.
“Eligible operators can access up to $2000 to undertake training or accreditation that strengthens how they operate, improves quality and builds confidence for the future.
“With a total funding pool of $300,000, this is a significant investment in lifting capability across the sector.”
Operators can choose the training or accreditation that best suits their needs, whether that be sustainability certification, leadership development, digital capability, quality assurance or other operational priorities.
Ms Wheeler said flexibility was key, particularly for regions such as Noosa where tourism businesses range from boutique eco-accommodation and hinterland retreats to marine and adventure experiences.
“Tourism businesses are diverse, and their capability needs differ across regions and markets,” she said.
“By giving operators choice, we’re ensuring the funding delivers maximum impact at a business level.”
The program forms part of the state’s long-term Destination 2045 vision, which aims to strengthen Queensland’s tourism industry in the lead-up to and beyond the Brisbane 2032 Olympic and Paralympic Games.
Minister for Tourism Andrew Powell said tourism operators were the backbone of the state’s visitor economy and the program would provide practical support to help them grow and remain resilient.
“By investing in training and accreditation, we’re giving operators the tools they need to grow, compete and stay resilient,” Mr Powell said.
“This program lets businesses choose the support that best fits their needs, whether they’re just starting out or looking to take the next step.”
Tourism and Events Queensland CEO Craig Davidson said building capability across the sector was essential to maintaining Queensland’s reputation as a leading global destination.
“We have ambitious goals for Destination 2045 and it’s critical that our industry has the skillset and resources to consistently deliver high-quality experiences across every region,” Mr Davidson said.
The Tourism Business Capability Subsidy Program is now open. Full details, including eligibility criteria and the list of approved providers, are available via the QTIC website.
