Beauty retailer MECCA Brands opened its first resort concept store in Noosa on Thursday 7 April.
Driving the future of beauty and experiential retailing, the 169 square metre destination is the region’s first MECCA store located on Hastings Street and will be filled to the brim with the best in global beauty.
Considering every customer from the local beauty novice to the holiday-goer, MECCA Noosa will encompass everything the beauty shopper needs, wants and is yet to discover in a single destination.
The store will house a curation of vacation beauty edits as well as deliver some of the world’s most luxurious and coveted beauty finds, providing the local customer with the first opportunity to see, touch and feel the products that they already know and love in-store, engage with knowledgeable team members and experience the magic.
Maria Tsaousis, MECCA’s chief new concepts and services offer said, “We are so excited to be bringing our signature MECCA magic to the shores of Noosa, one of Australia’s most-loved holiday destinations.”
“We want MECCA Noosa to be the ultimate beauty destination for locals and tourists to discover new brands, indulge in self-spoiling moments and grab their favourite products on the go.
“We have brought out first ever resort concept to life through a vibrant colour palette, a curated edit of brands and bespoke services, creating an exciting new in-store experience and taking MECCA on holiday with our customers.”
Featuring over 60 of MECCA’s blockbuster beauty brands, makeup lovers can pick up cult-classics from NARS, Hourglass, Urban Decay and Laura Mercier. Skincare fanatics on the hunt for the latest glow-givers can discover a compelling line-up from Drunk Elephant, Tatcha, Summer Fridays and Glow Recipe and a spectacular fragrance offering with the most sought-after scents from global perfumeries including Byredo, diptyque and Floral Street.
Extending the retail experience beyond product, customers will have access to four dedicated service chairs, offering a range of different services from makeup applications to fragrance consultations.
MECCA Noosa is located at Lot 1, 35 Hastings Street, Noosa.
