Tourism Noosa recently joined forces with the Queensland Government’s Department of Agriculture and Fisheries (DAF) to deliver an informative agritourism development workshop for interested agritourism business operators in the region.
Adam Townson, Head of Marketing and Events for Tourism Noosa, joined representatives from DAF, Moreton Bay Region Industry and Tourism, the Department of State Development, Infrastructure Local Government and Planning, and Moreton Bay and Sunshine Coast Councils to present to regional business operators who are considering, or currently planning on, developing an agritourism feature to their businesses.
Agritourism encompasses a range of activities where tourism and agriculture intersect and visitors can indulge in an authentic, grazed or grown from the land, experience. The aim of this workshop was to discuss, inform and develop the Sunshine Coast’s Agritourism offerings.
Information shared on the day provided insights into state and local government planning parameters and overviews, the agritourism visitor, economic development on the Sunshine Coast, and tourism marketing for the agritourism business.
Tourism Noosa’s Food Tourism Manager Lee Huber said “Agritourism is a key aspect of our Food Tourism strategy and this workshop provided a great opportunity to connect with industry and support our local operators“.
Presentations were also delivered by two existing agritourism operators who shared their stories, providing insightful, firsthand experiences of their individual business development journeys. Both Lauren Brisbane, from Q Camel and Lisa Paul, from Glasshouse Plantation, provided invaluable information on what business operators could expect when creating and operating an agritourism offering.
For additional information, resources are available at the DAF website daf.engagementhub.com.au/agritourism
