Baby carry made easy

Janneke Williamson with bub in a mumsie.

Necessity is the mother of invention, they say, and that was the case for the Mumsie and now the Dadsie baby wear, created by Noosa’s Janneke Williamson.

“One day I had my hands full juggling a 4-year-old at kindy drop off, with a newborn, lunch boxes, school bags, hats, shoes, handbag, phone, dummy, sanity… and I was wearing a pair of cool vintage overalls,” she said.

“As I mumbled and fumbled with my baby carrier trying to get it on, trying to clip it behind my neck, I looked down at the bib of my overalls and thought, hey I wish I could just pop bub in here for a few minutes.. how easy would that be?

And so the mumsie began and became a must have for thousands of mums worldwide whether it be kindy drop offs, jumping on a plane, cooking some pumpkin moosh or a quick trip to the shops.

Janneke has now decided it’s time for dads to share the load and has launched the Dadsie, a daddy dungaree that doubles as a baby carrier.

“There aren’t as many dedicated babywearing options for men as there are for women so I’m really excited about launching the new Dadsie. Now Dad’s can keep their precious bubs close to their chest – and look cool at the same time,” she said.

Made from denim with a touch of stretch it has clips that have been weight tested up to 70kg with the overalls independently safety tested by Intertek to meet stringent international safety standards for baby and toddler wearing.

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