Ten Sunshine Coast locals are helping to champion the Shine a Light on Racism campaign and spread the message that everyone is welcome to the region.
These patrons include: Peppi Bueti, Vicki Qiu, Walters Nkemfack, Caroline Hutchinson, Ashley Robinson, Brad Beetson, Carlos Vaquero, Christine Thomas, Steph Fretwell, and Mundanara Bayles.
The campaign features a video of all 10 patrons calling on the community to listen, learn and celebrate our diverse culture.
Shine a Light on Racism campaign patron Mundanara Bayles encouraged the community to stand up for what’s right and be an ally to help overcome racism.
“This is an opportunity for you to take action against racism,” Mundanara said.
“It’s important to understand that racism affects us all and requires active efforts to unlearn biases and create a more inclusive community.
“Small efforts can be made each day. You can sign up for training, implement anti-racism strategies and create a welcoming environment in your workplace.
“Make your pledge today.”
Sunshine Coast Lighting player Steph Fretwell said champions played from the heart.
“I’m taking the pledge to stand against racism, to embrace diversity and demonstrate inclusive behaviour, both on and off the court, to create a safe and welcoming environment,” Steph said.
“Let’s unite through sport and lead by example, whether that’s playing at a national level or at your local sporting club.”
Strong Community Portfolio Councillor David Law said this campaign sought to strengthen connection, inclusion and opportunity for all people in the community.
“Everyone deserves to feel safe, included and respected on the Sunshine Coast and elsewhere,” Cr Law said.
“Racism is a serious issue that impacts all communities and feeling safe is a top priority for Sunshine Coast residents.
“Racism hurts and it is never okay.
“The Sunshine Coast is home to migrants from 150 countries with residents speaking 96 languages and practising 45 religions.
“Many in our community aren’t aware that 21 per cent of our residents were born overseas, a figure that has doubled in the past 20 years.
“We are asking our community, businesses and sporting clubs to commit to fighting racism in all forms, to educate themselves and others and #DoTheWork to contribute towards ending racism in our communities.”
Three things they’re inviting you to do right now:
1. Pledge – Commit to stand against racism and use the digital badge.
2. Learn – Access information and training to help individuals and organisations address and prevent racism.
3. Celebrate – Support and participate in events that celebrate cultural diversity.
If you’re not sure where to start or what to say, why not start a conversation with ‘G’Day’.
Phase one of the campaign, which launched in 2022, focused on individual racism and introduced the language and concept of becoming anti-racist in our daily lives.
This second phase is targeting businesses, sporting clubs and community organisations.
The overarching goal of this campaign is for all Sunshine Coast residents, visitors and newcomers to the region to feel welcome and safe and share in a sense of belonging.
Visit Sunshine Coast Council’s website for more information and to download resources and the campaign’s digital badge.
