Flowers and tributes have flowed in for businesswoman Joanne Bruce who passed away in a horseriding accident on Friday afternoon.
Known as JoJo the former Melbourne resident whose Bohemian style fashion boutiques carry her name was remembered as a “beautiful soul” and a good friend.
Noosa police said the 50-year-old was riding in the forest near Lake Cooroibah Road with another woman about 2.20pm when their horses bolted toward the road and both women were thrown off.
Her friend escaped with bruising but Ms Bruce sustained critical injuries and attempts to revive her at the scene failed.
A resident heard a scream, saw the horse galloping past her place and ran to help. She called for help from another resident who performed CPR before ambulances and a rescue helicopter arrived but Ms Bruce died at the scene. Her partner also attended the scene.
Tributes were posted on Facebook
Sallyanne Clayton: We today are mourning the loss of a beautiful friend who was killed in this unfortunate accident and thank everyone that stopped to help and that are sending prayers. She will be dearly missed by so many. She loved her horses so much..all horses are safe and the other young lady that was thrown is suffering so bruises but is ok. Thanks again for those who stopped to help. The boys worked so hard doing CPR before ambulance could arrived. We have an amazing community.
Sue Broady: Such a bright..friendly..gorgeous girl…gone to soon…god bless her family…and friends….so miss her happy smile and happy. Her gorgeous face will be soooo missed.”
Jodie Townsend: So sad when I heard this news today, one of the most beautiful souls I have ever known. RIP Jo
Jormarie Gonzalez: My deepest condolences. May she continuing spreading love towards eternity. Be at peace and my blessings to you all. Blessings and strength to her beloved family friends customers employees and loved ones. You are all a big family united by the love she shared with all of you. Keep united and being supportive and caring towards one another. A beautiful and special Ángel is watching and smiling from Heavens.
Maui Mel: RIP beautiful Jo thankyou for being an amazing goddess to your tribe and customers
Grace Veneziano: This tragic news broke my heart. Beautiful talent gone way too soon. Rest In Peace JoJo thank you for sharing your creativity with us
Kim Eibrink Jansen: Love you so much Jo…you’ve left an amazing legacy that will live on forever…I am personally sad that I won’t get to have that hug we promised each other, but so proud to be your friend…Love you darling
Ainat Narni: Totally devastating news, most beautiful lady, I am proud to say I worked for her. My heart goes out to her family and most importantly her daughter and partner. You are loved by all
Stephanie Taylor: Such a gorgeous lady always with a smile on her face and amazing energy. Such a smart hardworking kind woman. A devastating loss to the community let alone her daughter and loved ones
Lucy Groningen: Incredibly sad and shocking news. Such a beautiful lady inside out. Always lovely to see you and have a quick chat. May your bubbly happy soul light up the sky a bit more. Condolences to family and friends in this sad time
