Tourism Noosa’s latest co-operative marketing campaign is set to entice regional Queenslanders to visit Noosa over the oncoming months.
Following on from previous successful digital campaigns, the co-operative marketing campaign provides Tourism Noosa members the opportunity to purchase advertising spaces for a short, tactical burst of activity at heavily subsidised rates.
Tourism Noosa Head of Marketing Adam Townson said, “With border restrictions still posing issues, specific audiences will be targeted with high-value travellers continuing to be a focus for our marketing activity.”
“The campaign is designed to include members of all levels and ensure they can leverage from marketing activity running on Visit Noosa channels.
“There are digital marketing packages to suit every size business and this is the perfect opportunity to amplify offers to entice Queensland drive market visitors for last-minute stays. It’s also a chance for members to drive any of their messages that they want more impact behind.”
Anchoring the campaign is a TVC appearing across regional TV stations in Queensland markets including Toowoomba, Wide Bay and Sunshine Coast, plus catch-up TV across channels including 7Plus, 9Now, 10Play and SBS on demand. In addition a partnership with MustDoBrisbane.com will see a showcase of Noosa operators to their 92,000+ database.
“Our focus is as always to showcase the wide range of reasons visitors should enter the world of Noosa, reasons that appeal to different messaging pillars, sectors and target audiences,” Mr Townson said.
“The ad showcases Noosa regions and experiences from the beach to the river and hinterland, encouraging Queenslanders to “Enter the world of Noosa” and book now.”
Opportunities are for Tourism Noosa members only and are limited.
For further details email marketing@tourismnoosa.com.au
