Pottery for the Planet is harnessing the power of the sun’s rays to fire its latest range of one-of-a-kind ceramic travel cups, tackling climate change one sip at a time.
The Sunshine Coast based pottery business, renowned for its beautiful and unique ceramics, has produced the limited edition Sunny Day Cup — Australia’s first commercially solar-fired travel cup.
Ninety-eight solar panels were installed on Pottery for the Planet’s studio in Noosa last year, harnessing enough solar energy to power their solar-fired electric kiln and produce the zero emissions cup.
“We are transforming our business and using our resources to inspire change,” Pottery For The Planet director Renton Bishopric said.
“Achieving a low-emissions travel cup involved big changes to the way we make our products, switching out part of our production from a gas-fired kiln to a solar-fired electric kiln, thanks to new and exciting solar technology.”
With an Instagram following of more than 116,000, and a production line of more than 500 cups a week, Pottery For The Planet plans to use its social influence to educate its audience on the benefits of solar and encourage people and businesses to re-think their energy use.
“We are passionate about playing a role in reducing carbon emissions, and with solar you not only fulfil your duty of care for the planet, you’re also reducing your energy bills and enabling your business to grow,” Renton said.
“We’ve already prevented 40.7 tonnes of CO2 from entering the atmosphere so far – that’s the same as planting 790 trees – and that figure is only going to grow. So we’re encouraging other businesses to jump on board the renewable energy train because it’s a sure-fire winner.”
Fifty per cent of profits from each Sunny Day Cup are being donated to the Climate Council, Australia’s leading climate change communications organisation, meaning your morning cuppa is making a big difference.
For more information, visit potteryfortheplanet.com/pages/fired-by-the-sun
