This October, Boom Shankar’s #SMILEFORASMILE campaign is putting the spotlight on a cause close to the heart and reuniting trafficked children with their families.
The Noosa fashion label Boom Shankar has partnered with charity Forget Me Not Australia to reunite trafficked children with their parents. Forget Me Not Australia work with trafficked children in Nepal, India and Uganda to rescue and safely return children deceived into thinking they will receive an education when instead they become victims of this devastating crime.
Orphan children are taken from their homes, enticed with promises of a better life, and passed along to orphanages that profit from their tragedy. Boom Shankar’s campaign with the charity organisation Forget Me Not Australia aims to provide awareness about this issue and crucial funding for these children so that they can be returned to their families.
Boom Shankar’s latest collection includes bright wet bags and lunchboxes, ideal for the beach, but equally as good for a picnic or at school. For every wet bag or lunchbox Boom Shankar sells, they will donate five dollars to Forget Me Not Australia to reintegrate trafficked children back with their families.
Forget Me Not Australia, led by the child-rights advocate Dr Kathryn E. van Doore, works in parts of the world where children are most at risk of trafficking. In rural parts of Nepal, India and Uganda, parents are tempted and tricked into sending their children to live in orphanages by traffickers looking to take advantage of the perceived opportunity for education that this ‘alternative family’ seemed to offer. The kidnapped ‘orphans’ end up on the international tourist market as attractions designed to generate financial support for the orphanage.
Forget Me Not rescues these children, reunites them with their families, and provides ongoing aid to give them the education and healthcare opportunities they need to live a normal life.
Boom Shankar, founded by Noosa’s Dui Cameron, is an Australian fashion brand that fuses vibrant, loud, colourful collections with a deep desire to help communities across the globe.
For more information visit their Noosa stores or boomshankar.com.au
