During these fast moving and unprecedented times, Tourism Noosa would like to provide an update on the organisations activities following the Government’s announcements over the past few days.
As the destination marketing body for the Noosa region, Tourism Noosa has always had a strong focus on marketing and providing support for our membership base of over 600 members. With the recent Government announcements that have changed operations for so many businesses in Noosa we want to keep not only our members but also our community informed about ways we can support our region.
The following updates are as at today 24 March 2020:
Consumer marketing has ceased – All consumer marketing including the drive market campaign which was launched last week have been postponed in light of the Government announcements over the weekend. This took effect on Sunday 22 March after the new announcements were publicised. Tourism Noosa’s primary role is now to support tourism operators in practical ways such as uploading helpful links and advice on health, safety and assistance packages to our website, promoting buying local and supporting local businesses.
Dedicated COVID-19 industry support page – Our focus is always to support our members. Our dedicated COVID-19 industry support page was established two weeks ago providing up-to-date information. It hosts the latest statements from Government, tax and financial help links, business relief, tips for the tourism industry including customer communication and templates for members to use, frequently asked questions and other information relating to COVID-19. As a gesture of goodwill, Tourism Noosa has opened the page to be available to any business in the community, not just Tourism Noosa members.
Sector cluster mentors – To best support our members through the ongoing months, we have nominated individual team members to lead the engagement for the various sectors in our membership base. Our team are providing regular updates specific to the sectors (accommodation, food and beverage, adventure and tours, hinterland, services and retail, events, wellness and international markets) and are a support for members where they can raise questions, concerns and issues or just have a forum for discussions to keep connected.
Dedicated support email for members to connect – email@example.com is an opportunity for our industry to share their information, ideas, inspiration and support with other members.
Sharing updates from our industry – With daily changes, our members are adjusting their businesses and we are sharing their updates via the COVID-19 industry support page.
Member development and business marketing mentoring – With the suspension of consumer marketing efforts, there is an opportunity for businesses to assess their product or service and plan for the future. Tourism Noosa will, when appropriate, offer members complimentary one-on-one marketing audits and business marketing support, with a chance to receive some advice on how to navigate marketing their product or service for the future and consider how to package their product with other complementary businesses.
Tourism Noosa CEO Melanie Anderson said “This is undoubtedly the biggest challenge businesses, community and individuals have faced in modern times. We are a strong and resilient community and Tourism Noosa will continue to be here for our members, our industry and community as we work through these difficult times” said Ms Anderson.
Tourism Noosa will continue to provide regular updates to its members and also the broader community. The dedicated COVID-19 industry support page can be found at
UPDATE: 12.15PM. Queensland Government unveils $4 billion package to support health, jobs, households and Queensland businesses. www.business.qld.gov.au