With just under eight weeks remaining before applications close, the Queensland Tourism Industry Council (QTIC) is encouraging small and medium tourism and hospitality operators to apply for the $2500 Tourism Business Digital Adaption Program rebate.
The rebate can be used towards digital tools and subscriptions that help towards running a tourism business.
The program, delivered by QTIC in partnership with the Queensland Government, has already helped hundreds of businesses boost efficiency, improve decision-making and enhance visitor experiences by supporting investment in practical digital tools – from website development to online booking systems and AI tools.
QTIC chief executive officer Natassia Wheeler said the countdown is on for operators to take advantage of the limited opportunity.
“Digital capability is no longer a ‘nice to have’—it’s fundamental to the competitiveness and sustainability of tourism businesses,” Ms Wheeler said.
“With only two months left before the program closes, we urge operators not to wait. This is a practical way to upgrade digital systems that directly benefit both business operations and the visitor experience.”
One business already reaping the benefits is Sunshine Coast attraction Amaze World, which used its $2500 rebate to upgrade its point-of-sale system with an automated guest feedback tool.
“We used the rebate to upgrade our existing subscription with a feedback module that automates how we collect and interpret reviews,” Amaze World owner Adam Cheshire said.
“Without the grant, we couldn’t justify the extra cost. Now, the process is automated, efficient, and gives us a live pulse check on how we’re performing. It’s saving us time, improving our decisions, and ultimately delivering a better guest experience.”
Mr Cheshire said he would “absolutely recommend” the program to other operators, particularly those hesitating on digital upgrades due to budget constraints.
The Digital Adaption Program remains open for applications until 17 November 2025, or until funds are exhausted.
Tourism and hospitality businesses across Queensland are encouraged to apply now at qtic.com.au/tourism-business-digital-adaption-program
