Noosa is renowned for attracting high-profile visitors and brands to its sophisticated yet laid back culture, its spectacular beaches, and eminent views.
Which is why Gold Emotion Australia, a luxury brand that creates lifestyle products infused with 24k gold, chose Mandalay – a spectacular property in the Noosa hinterland – as the backdrop to photograph their latest product release.
Gold Emotion Australia founder and CEO Ema Cregeen always knew that her products which are designed and made in France and here in Australia would need to be photographed in Noosa, especially since they will be locally available in selected stores and served in bars such as Moonstruck on Hastings street.
“I’ve loved Noosa for as long as I can remember. It’s golden beaches, opulent and all round Hamptons-like lifestyle have always made me feel completely at peace,” says Ema.
Gold Emotion Australia worked closely with award-winning Smart Solutions, a Peregian Beach based agency that specialises in brand positioning, event production and publishing, to bring their shared vision of the shoot to life.
Smart Solutions was tasked with coordinating the photoshoot involving exclusive brands and collaborators from international models, to a highly regarded photographer, as well as inviting local fashion outlets to partake.
“It really was an incredible experience to see our vision come together. Working in collaboration with such high-calibre fashion brands, at a property that belongs in global travel magazines, was the epitome of the Gold Emotion flair we wanted to capture,“ Smart Solutions founder and creative director Erik Bigalk said.
“The outcome was beautiful and effortless, sophisticated yet relaxed.“Photographer and Biancon Media House founder Jess Biancon, who has shot for major labels across Europe and Australia, was chosen for the shoot. Having previously shot for leading brands such as Acqua Di Parma, Ink Gin, Lahana Swim and Noosa Longboards, it was no surprise that the outcome can only be described as magnificent.
“Noosa is a special place to us here at Biancon Media; it has a great community and some truly wonderful people. The Sunny coast has a diverse, rapidly growing array of small businesses, and the east coast of Australia has given us many opportunities to shoot in stunning locations and push our imagery and brand to new heights,” Ms Biancon said.
“While we do love working on big campaigns, it is really important for us to support local businesses as these are the lifeblood of our community.“Sunshine Coast-based clothing brands including the Rust, BAE, Dessa and Mensroom dressed the models in elegant, summer outfits that mirrored the Noosa culture supported by other brands such as Brisbane-based Adina Watches.
Mandalay property owners Sheyleen and Greg Rubenheimer, were delighted to host the photoshoot at their luxurious family home.
Gold Emotion creates 24k gold infused champagne, sparkling wine, gin, perfume and candles, as well as a bespoke collection of customised products. For more information visit www.goldemotion.com.au.
