Century-old Imperial Hotel on the market

The Imperial Hotel and HOLA boutique accommodation at Eumundi. 295859_01

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The famous Imperial Hotel and newly-opened HOLA boutique accommodation in Eumundi are on the market.

National hotel marketing group HTL Property is offering the broad scale operation, which includes multiple income streams, in an international expression of interest campaign closing at noon on Thursday 15 September.

Situated on a 5581sq m site fronting Etheridge Street and Memorial Drive, and directly opposite the popular Eumundi Markets, the entertainment precinct features a traditional Queenslander hotel, HOLA boutique accommodation, Eumundi Brewery and Eumundi Distillery.

The hospitality operation enjoys the benefit of a drive-through bottleshop in Eumundi, as well as two detached bottleshops in Cooroy.

“The opportunity we are proudly representing presents astute purchasers with the rare occurrence to acquire a business offering materiality, quality, and very clear future growth prospects,” HTL Property director Glenn Price said.

Featuring seven different revenue lines feeding directly into the business mix, the Imperial Hotel precinct is well known as a family-friendly hospitality operation, and separately, a key live entertainment venue featuring three beer garden performances per week as well as headline acts in the designated performance space.

“The sheer scale and multi-revenue centre complexion of this offering reminds us of the way the Ivy and The Coogee Bay Hotel speak to numerous market segments in one location,’’ HTL Property managing director Andrew Jolliffe said.

“Being so close to Noosa and enjoying a role as the focal point around which the hinterland communities orbit means the business enjoys very consistent trade over an elongated period of time, as distinct from being restricted to a concentrated day or two a week.’’

Built in 1911, The Imperial Hotel is a mainstay of the town, which attracts world-wide attention through it’s weekly markets that have been running more than 40 years.

The Imperial is now home to the popular Eumundi Distillers and Eumundi Brewery which produce and sell beer on site.

Opened in December 2021, the outstanding HOLA Boutique Accommodation offering has already attracted the attention of national media outlets, as well as scores of upmarket travellers seeking a bespoke accommodation experience in the Noosa region.

HTL Property director Brent McCarthy said boutique and experiential accommodation offerings such as HOLA had been in high demand since travel restrictions were unwound by state governments, and HOLA’s quality and positioning enjoyed favourable comparison with Rae’s at Wategos, Surf at Yamba or Halcyon House at Cabarita Beach.

The venue comprises 15 boho-chic rooms, boasts 45 individual paintings, 100 ceramic pieces and 12 sculptures made from local artists. The hotel runs on solar power, utilises rain water and stocks rooms with refillable guests products.

Further details, contact Sydney-based HTL Property, 02 9136 6373, htlproperty.com.au/