Pubs across the Sunshine Coast and Noosa region will be going pink for a great cause over the next two months.
Fourteen pubs across the area including Noosa Reef Hotel, Villa Noosa Hotel, Coolum Beach Hotel, Waterfront Hotel, Buderim Hotel, Alexandra Heads Hotel, Kawana Waters Hotel, Wharf Tavern, Pub Mooloolaba, O’Malley’s Irish Bar, Buderim Tavern, Caloundra Hotel, Golden Beach Hotel, and Pelican Waters Hotel will be going pink to raise vital funds for breast cancer research initiative Project Pink, alongside 116 fellow Australian Leisure and Hospitality Group (ALH Group) venues across Queensland.
Each venue will be pinkified thanks to Project Pink posters, donation boxes, bunting and more with nominated Project Pink champions wearing pink shirts and pink aprons from 1 April to 30 May.
With over a decade of partnership with the PA Research Foundation-led breast cancer initiative, this year ALH Group will be hoping to surpass the staggering $394,299 the company raised in 2021.
Last year’s efforts, the second highest in the history of the partnership, came from a range of different fundraising events and initiatives put on by each venue including raffles, competitions, Mother’s Day luncheons and more.
“Thanks to ALH Group and their Sunshine Coast and Noosa venues and staff, we’ve provided funding into promising combination therapy research in HER2 and ER positive breast cancer and helped establish a Breast Cancer Institute and Familial Breast Cancer Clinic,” PA Research Foundation chief executive officer Damian Topp said.
“In November we committed funding to a study into a DNA biomarker in the blood of triple negative breast cancer patients, an aggressive form of breast cancer that tends to occur in younger women. We couldn’t have done this without ALH’s commitment to Project Pink.”
Mr Topp said the importance of the campaign was much more than just funds raised for research.
“We are so thankful to the staff of all the venues for championing Project Pink in the Sunshine Coast and Noosa communities,” he said.
“Project Pink does more than just raise funds; it sparks conversations and raises awareness and reaffirms the need to keep driving research into new treatment methods and diagnostic options for breast cancer.”
