TOURISM Noosa is heating up their marketing campaign as the cooler months set in across Australia.
With chilly temperatures in both Melbourne and Sydney, Tourism Noosa has launched their winter marketing campaign Be Here in both cities.
Tourism Noosa CEO Damien Massingham said Tourism Noosa’s winter activation at Federation Square last year was a great success in reminding Melburnians how warm and inviting a Noosa holiday could be.
Mr Massingham said the latest data from Tourism Research Australia showed a surge in visitation from Melbourne, with visitor numbers to Noosa up 70 per cent for the year ending December 2015.
“Our winter campaign this year will have a strong focus on both Victoria and New South Wales. In Victoria the iconic Noosa tram has just commenced running through the cold grey streets of Melbourne and digital advertising is underway via The Age online, Australian Traveller magazine’s website and via Facebook,” Mr Massingham said.
“As well, over 40,000 copies of the Noosa Winter Holiday Guide are being distributed nationally as an insert in the winter edition of Australian Traveller magazine. The guide is packed with winter holiday ideas as well as 27 great holiday deals provided by Tourism Noosa members.
“In terms of an activation focus, we’re targeting Sydney this year, with a mobile Noosa promotion using eye-catching vintage surf vehicles as a drawcard. Noosa’s events, food, nature and surf culture will all be promoted over five days in key locations around Sydney.”
Tourism Noosa has also partnered with Virgin Australia on a winter lead-in campaign during mid-late May, targeting Sydney and Melbourne via an extensive print, digital and social media campaign.
“The campaign positioned Noosa Beachside Breaks with airfares to the Sunshine Coast Airport and Noosa accommodation packages,” Mr Massingham said.
“A live outdoor broadcast with Channel 9s Today Show from Noosa Main Beach on the eve of winter also promoted Noosa holiday inspiration to a national audience. The program hosts, Karl, Lisa, Sylvia, Tim and Dickie all spent the weekend in Noosa soaking up the sun and the warm friendly welcome and the three-and-a-half hour coverage on Monday 30 May brought significant media value.”
