GI Jordan the perfect role model

SUNSHINE Coast ironwoman and Noosa local Jordan Mercer is one of six ambassadors for a new youth entrepreneurship program being set up on the Coast.
People don’t usually see professional athletes, international aid campaigners and entrepreneurs as having a lot in common.
But the new program Generation Innovation (GI) does, recently announcing six Coasters to join their team including local Iron Woman, Jordan Mercer.
Jordan will work with other GI champions to promote the GI Challenge, a new youth entrepreneurship program on the Coast.
“Jordan is the perfect role model,” according to founder and chairman of Generation Innovation, Ted O’Brien.
“She has found her sweet spot – where passion overlaps with capability and this produces both success and personal fulfilment.
“Jordan entered the Surf Iron Woman scene at 16 and has been a crowd-favourite ever since.
“What makes people like Jordan a champion exists in every single one of us.
“Everyone is passionate about something and everyone has skills and capabilities.
“The trick is to put them together in a way that satisfies market demand, and that is what the GI Challenge is helping young Coast locals do other GI champions include Charlie Mackay, Chelsea Gubecka, Cameron Scott, Jordyn Archer and Daniel Proctor.”
The GI Challenge started on Saturday, 14 March with young locals coming together to find their sweet spot at a one-day event that kick-started the Challenge.
For more information and to follow the challenge, visit www.generationinnovation.com.au. Generation Innovation is about empowering young people with the confidence and skills they need to become entrepreneurs, achieving their own business goals, and creating opportunities for themselves and others without having to leave the region.