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HomeEntertainmentFilm tourism is big business

Film tourism is big business

Noosa’s known as a bit of a playground for the rich and famous and has been used as the backdrop for Aussie films, TV series and documentaries over the years.

We’ve had many film crews here, including for Strange Bedfellows starring Paul Hogan which had parts filmed in and around Noosa back in 2004 and, more recently, the TV series Darby and Joan which features Bryan Brown, Greta Scacchi and the 104-year-old Majestic Theatre at Pomona.

Food shows are a specialty and Peter Kuruvita’s Coastal Kitchen which, if you missed it first time around, can still be found on SBS featured Noosa’s passionate food producers, fresh local produce and stunning scenery, as did Sergio Perera’s Destination Noosa, hosted by Chris Hemsworth’s private chef.

The region’s breathtaking scenery and historic buildings are a no-brainer for directors seeking impressive locations to film their blockbusters.

Much like the Glass House Mountains which recently played a starring role in the TV series Black Snow 2. Any production starring Travis Fimmel is big news, and hopefully viewers will be captivated by what they see on the telly to come and check out the region for themselves.

After all, film tourism is a really big deal. Think Mamamia for inspiring a trip to Greece, or Dubrovnik (Croatia), which is the real-life location of King’s Landing in the Games of Thrones.

But the best example is the Lord of the Rings Trilogy. Still nearly one in five people visiting NZ cite the Trilogy as a reason they chose to visit NZ, and that’s two decades after the first film was released!

It’s a huge opportunity, especially considering when just down the road on the Gold Coast, film productions contribute $590 million to their economy each year. But we’re still waiting for our big break in the spotlight.

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