If you’ve ever looked up a review before a purchase, watched someone share a product on social media or bought something because you watched a video that didn’t feel ‘salesy’, you’ve been influenced by user-generated content (UGC).
UGC is a powerful marketing tool. This subtle, persuasive form of content is changing how we market, how we buy and how we trust brands. For small business owners, that’s great news. It means your customers can help spread the word – and build trust – without you needing to constantly create content yourself.
At the next Noosa Small Business Series event, local business owners can learn how to harness UGC for themselves.
Speaker Asha Cooper is a content creator, model, Miss Universe Australia national finalist and co-founder of urflo, a UGC platform that helps creators and brands collaborate. She’ll share how UGC can help businesses build credibility, grow their audience and drive real results – without spending big on traditional advertising.
“UGC is definitely having a moment,” says Asha. “Learning how to use it is highly valuable from a business perspective.”
“As small business owners, we’re always looking to do more with less,” Velvet Garvey said.
“UGC is a create way to get other to create high quality content for us, so we can market better and put our efforts elsewhere in the business.”
The Noosa Small Business Series is a monthly workshop small and solo business owners, designed to help you upskill quickly and connect with others in a practical, friendly environment.
Event details –
Day: Thursday, June 12
Time: 6.30 – 8.30 pm
Venue: Thrifter, 4 Action Street, Noosaville
Price: $35
Tickets available at events.humanitix.com/ugc-how-to-harness-ugc-for-your-business
