One of the living legacies of British energy tycoon and self-made billionaire Sir Jim Ratcliffe is the INEOS Grenadier, a vehicle widely recognised and much anticipated by enthusiasts across world motoring circles.
The revered, serious off-roader was designed to fill the void of the original discontinued Land Rover Defender, and that decision now sees it joining forces with Noosa Auto Group, choosing to base its prestige off-road brand right here in Noosaville where it will service the Sunshine Coast and regions across south-east Queensland.
“We are beyond excited to have secured this partnership with INEOS,” claimed Noosa Auto Group INEOS Brand Manager Paul Denman when asked about his feelings on the big announcement.
“It’s a unique and very sort after brand. We just love the story and pedigree of the person behind it. From an idea conceived in a London pub with Sir Jim investing huge amounts of his own money into buying a huge production factory, then employing hundreds of people across the globe, to having actual INEOS Grenadiers arriving right here in the flesh in Noosa… it’s pretty special.”
And the investment just doesn’t stop with INEOS.
The local owners of Noosa Auto Group are proud to have invested in a completely new on-site showroom, along with more locals employed in sales and service departments that will be the new home of INEOS.
“We already employ over 30 local staff, plus we employ local tradesmen and support the local community across a number of initiatives. This new brand will further cement our footprint in the Noosa region and continue to show that we’re committed for the long term.”
And the Grenadier seems to be right home already in Noosa with an impressive number of pre-orders already taken with cars to start arriving in the next month or two.
“It just says so much for a vehicle and its brand when people are willing to invest significant dollars for a quality vehicle, without even sitting in one. We have nearly 40 units already ordered and paid for. That’s an amazing vote of confidence,” Mr Denman said.
And to kick off proceedings for the INEOS Grenadier arriving in town, Noosa Auto Group hosted an exclusive VIP launch night last Thursday for new vehicle owners at the impressive INEOS showroom on the Noosaville site.
New owners finally got the chance to get up, close and personal with the Grenadier.
“I think it might be on par with Christmas Day for some of these owners,” Paul said. “They are so excited to see one in the flesh and knowing that their very own version will soon be here.”
Noosa people however won’t have to sit and wait too much longer though to try out the new Grenadier.
Noosa Auto Group have also acquired their very own Grenadier that will be available for a test drive in the next month or two, due to the popular demand for this new motoring icon.
So, if you’re serious about a serious vehicle that’s #BuiltOnPurpose, then it’s time to contact Noosa Auto Group’s INEOS Brand Manager Paul Denman on 5430 6100, or email the team at ig.sales@noosaautogroup.com.au to arrange a very special introduction to the INOES Grenadier.
Find out more about the INEOS story at INEOSgrenadier.com/en/au/
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