Pickup and delivery laundry service, The Laundry Lady, continues to make waves on the Australian business scene as it reveals insights into its time-saving technologies.
With a network of over 250 contractors (Laundry Ladies and Lads) across Australia and new locations in New Zealand, Laundry Lady’s model is thriving despite challenging economic conditions.
“We’re seeing a significant jump in the number of Join the Team applications that come through every week,” Laundry Lady chief executive officer Susan Toft said.
“This includes mums, dads, career-changers and more, who are realising they can earn a supplementary income from home or even build it into a full-time gig.”
On average, Laundry Ladies and Lads can earn between $300 and $3000 per week, depending on how many days and hours worked.
Under the model, customers book online and are connected to local contractors for washing, drying, folding and ironing services.
“New customer bookings are increasing everywhere as people and businesses get busier, and more vulnerable community members like NDIS and Aged Care need more support,” Susan said.
Laundry Lady’s overall revenue grew by an impressive 160 per cent this year, despite the cost of living pressures, demonstrating the value of mobile wash and fold services here in Australia.
The key driver behind Laundry Lady’s growth (from eight contractors in 2020 to over 250 in 2024) is its industry-first online booking and management platform.
Susan explains that this technology enables the business to manage a remote workforce from its Sunshine Coast-based headquarters.
“We’ve always offered the convenience of online bookings, but in 2023, we rolled out an innovative custom-built digital connection platform that manages every stage of your laundry service and supports our growing team of Laundry Ladies and Lads.”
Laundry Lady’s technological innovations, combining the convenience of one-click booking with next-day laundry services, have been compared to popular rideshare and food delivery apps.
“This technology has allowed us to scale nationally, quickly, while maintaining top customer service standards and exploring international markets.”
In 2023, Laundry Lady took its mobile laundry services model to New Zealand with the assistance of Trade and Investment Queensland’s New to Export program.
Operations are now running in Christchurch, Auckland, Hamilton, and Nelson.
Eights months after its TV debut on Shark Tank Australia, where it made headlines for receiving the biggest-ever investment offer of $1 million, Laundry Lady isn’t slowing down.
“We see significant opportunities in other international markets such as Canada and the United States,” Susan said.
