Tourism Noosa continues its efforts to strengthen tourism engagement and enhance market presence through strategic initiatives aimed at connecting with key industry trade partners and media.
Two recent activities highlight the organisation’s commitment to fostering relationships within the travel industry.
Last week, Tourism Noosa’s Trade and Business events manager, Vynka Hutton, visited New Zealand as part of the Queensland is Calling trade roadshow.
Joining forces with Tourism and Events Queensland and 44 other tourism businesses, the roadshow aimed to reinvigorate the New Zealand market, which remains one of Noosa’s top three priority international markets.
The roadshow capitalised on the growing interest among Kiwi travellers in Australian beaches, coastal experiences, and family holidays, as well as the rising demand for food-related experiences and premium travel options.
Recent visitor data for Queensland reflects a significant increase in tourism spend by New Zealanders, reaching $581.4 million—an impressive surge of 128 per cent compared to 2019. This surge is accompanied by a notable shift towards four and five-star properties, with an average length of stay of eight nights.
With New Zealanders increasingly seeking meaningful engagement with destinations, Queensland emerges as an appealing choice, offering a diverse range of experiences and attractions.
The Queensland is Calling trade roadshow visited Auckland and Christchurch and was a crucial platform for Tourism Noosa and its partners to engage with media outlets, wholesale partners, retail travel agents, and other key stakeholders. Together with Tourism Noosa members including Culgoa Point, Noosa Blue Resort, Noosa Lakes Resort, Aquaduck Sunshine Coast, Tasman Venture, Accor Group, Narrows Escape Rainforest Retreat, and SeaLink, Tourism Noosa showcased the region’s unique offerings and hospitality to the New Zealand market.
Tourism Noosa’s communications manager, Susan Ewington, also recently represented the region at International Media Marketplace in Sydney. The event, presented by TravMedia, is one of Australia’s leading events bringing together the travel industry and media with the opportunity to update them on the latest travel news from Noosa.
Tourism Noosa chief executive officer Sharon Raguse said “As we navigate the evolving landscape of travel and tourism, fostering strong relationships with media and industry partners remains a key priority.”
“We are committed to positioning Noosa as a premier destination that offers unparalleled experiences and hospitality, and initiatives like International Media Marketplace and the Queensland is Calling trade roadshow play a pivotal role in achieving this goal.”
