A 67-year-old man died at Peregian Beach Sunday morning while swimming just north of the flagged area.
Sunshine Coast Surf Lifesaving duty officer Sebastian de Paula said the man had been swimming about 200m north of the flagged area.
He said a person known to the man, understood to be the man’s carer, raised the alarm about 10.30am.
The lifeguard said the man had been face down in the water and and was unconscious when lifesavers pulled him from the surf and tried to resuscitate him.
Tragically the man could not be revived. Police cordoned off the beach while investigations were conducted.
Sebastian said the weather was good but the surf was unstable with many rips.
“It’s very sad for the family,” he said.
Peregian Beach was very busy on Sunday with fine weather, the Peregian Beach markets and the Village Vibes Festival attracting locals and tourists to the beach and village.
As a mark of respect the Ocean Vibes Sounds by the Sea concert was relocated from Peregian Beach Park to the village square and a Peregian Family and Friends meeting to be held at the surf club was cancelled.