Get the latest news to your email inbox FREE!

REGISTER

Get the latest news to your email inbox FREE!

REGISTER
HomeNewsHomeless to marketing executive

Homeless to marketing executive

Mathew Kratiuk has seen the gritty underworld, experienced the highs and lows of mental illness, the thrill of big business and boardrooms, and the desperation of homelessness.

Now he’s turning to Maroochydore and the Vinnies Community Sleepout Sunshine Coast event on 8 August to share his journey of transformation.

Born in Sydney’s Cronulla to hardworking and loving parents, the now Brisbane based marketing executive is an example that people who experience homelessness are not stereotypes but real people with real stories and real needs – the theme of this year’s event to be held at the Maroochy Surf Club.

The Community Sleepout sees corporate leaders and community members sleep out on the beach at Maroochydore or on the concrete at Maroochy Surf Club to raise funds for Vinnies efforts to combat growing homelessness in the region.

Recent figures place homelessness numbers at approximately 1600 people on the Sunshine Coast.

When he takes to the stage to speak about homelessness at the event, Kratiuk will be speaking from firsthand experience that includes drug addiction, involvement in an outlaw motorcycle club

and crime – but also the lived experience of the power of love and transformation.

Having first found himself homeless as a young teen in Cronulla, and then again in his early 30s as he struggled to break free from the grips of an ice addiction, Kratiuk knows what it’s like to be

without a home and how it impacts the rest of your life.

Unfortunately for a then 16-year-old, deaths in the family and a relationship breakdown led both he and his father into alcoholism and eventually for Kratiuk – homelessness.

“I ended up on the streets like many kids in Cronulla back then, we just became the street kids, sometimes sleeping in parks, sometimes train stations, sometimes lucky enough to get someone’s garage or crash on a mate’s couch,” he said.

“When I looked back I realised how important that period of my life was in birthing the identity that would then follow me for many years.

“I ended up becoming a drug addict and a dealer and a criminal and all these crazy things, but even while that was going on I would never be in the one place at the one time for very long.

“It wasn’t until after all that stuff when I was about 32 when I left the club, that I ended up moving to Sydney and I up ended homeless again but this time it was as about as bad as it gets.

“I had no one left, no friends, no family, nothing left, I was homeless in the streets of western Sydney in Glenfield and it was extremely hard.”

It was that second stint of homelessness and thoughts of suicide which would propel Kratiuk to seek help and led to the remarkable transformation which has seen him become a highly successful marketing executive in just six years.

“My life today is just miraculous, people need to know I was that guy you walk past on the train and you think he is too far gone, he is past the point of no return, but the fact is that’s not the case. All these people need is to be loved back to life, and I’m happy to work very hard and rally for any organisation such as Vinnies that’s going to be a part of that journey for people,” he said.

“People seem to think that homelessness and drug addiction are these switches that society thinks you can switch off, it doesn’t work like that, how it does work is a lot of relentless love, a lot of courage and the will to survive but above all it takes people that are willing to love people back to life and that’s what Vinnies does, so I’m a big fan.

“People can change given the opportunity, and I need the world to know that.”

Kratiuk said when he speaks to people about homelessness one of the key points he makes is just how difficult it is for people to turn their lives around without support.

“People just don’t realise just how hard it is, even to go from homelessness to not being homeless is a nightmare, it’s like a puzzle, honestly, it’s like a maze you have to go through, you don’t have the right identification so you can’t get money or you don’t have money so you can’t get ID, it is just nuts and if it wasn’t for places like Vinnies it would literally be impossible.”

When he beds down under the stars in Maroochydore on 8 August, Kratiuk will likely have memories of his own periods of homelessness – making his participation and role as guest speaker at this year’s event even more powerful and important.

 

Digital Edition
Subscribe

Get an all ACCESS PASS to the News and your Digital Edition with an online subscription

Big win for Pomona

Noosa’s hinterland has reason to celebrate after IGA Pomona was named the 2026 Queensland and Northern New South Wales Medium Delicatessen Department of the...

Lace up for cancer

More News

Stay longer, explore more

Sunshine Coast travellers heading inland from Noosa may soon have a reason to stay longer in the region, with Gympie’s iconic Mary Valley Rattler...

Lace up for cancer

Noosa residents are being urged to lace up their runners and walk with purpose when the 2026 Mother’s Day Classic returns on Sunday, May...

Food and wine festival returns

Noosa is set to serve up another unforgettable gourmet experience as the Noosa Food & Wine Festival reveals its 2026 program highlights. Running from...

Celebrating a new Horizon

Noosa audiences are set to be swept up in one of the Sunshine Coast’s biggest cultural celebrations when Horizon Festival returns for its milestone...

Make your cuppa count

Noosa residents are being encouraged to put the kettle on and make their cuppa count, with registrations now open for Australia’s Biggest Morning Tea...

One speech at a time

The local Noosa Toastmasters Club is helping community members build confidence and communication skills - one speech at a time. The club, part of the...

Future leaders

Noosa students are invited to step up and explore their leadership potential with the 2026 Mayor’s Telstra Innovation Masterclass Series. Open to Years 8...

Library of things

Noosa Libraries have just made borrowing way more exciting. Their new ‘Library of Things’ lets residents take home over 40 unusual, practical and fun...

Youth of the year awards

Local students took centre stage at the annual Youth of the Year Awards hosted by the Tewantin Noosa Lions Club, inspiring the 70 guests...

Heroes behind the flags

Noosa’s coastline will turn red and yellow next week as Sunshine Beach Surf Club celebrates Red and Yellow Day, honouring the volunteer lifesavers who...