Tourism appoints a new leader

Tourism Noosa''s new CEO Steve McPharlin.

Tourism Noosa have appointed Mantra Group general and area manager Steve McPharlin as its new CEO after he was selected from about 200 applications received across Australia and overseas.

The former owner of Noosa Boathouse has more than 25-years experience in the hospitality and tourism industry, working within both the domestic and international markets.

He has held senior executive roles with companies including P&O Resorts, Best Western, Voyages Resorts and Coles Group.

Tourism Noosa deputy chair Elizabeth Reynolds said Steve’s appointment was made unanimously by the Board of Tourism Noosa which reflected his skills and knowledge.

“Steve has been working closely with the Tourism Noosa team for the past seven years as Chair, and in various management roles for many years across the tourism, hospitality and accommodation sectors,” Elizabeth said.

“He is in a unique position to hit the ground running and an initial 12-month contract will commence on October 29, with a focus on meeting a range of strategic short-term goals.”

Mr McPharlin said “I am thrilled to be stepping into this role and am passionate about ensuring we have a sustainable tourism base that is prosperous and progressive for the Noosa region.”

Noosa Council Acting Mayor, Frank Wilkie, welcomed the news saying he, along with Councillors and staff, had a positive working relationship with Steve and shared mutual goals of a sustainable tourism industry to benefit the Noosa community.

Steve has been living in Noosa since 2008 with his wife and two children.

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