On Friday 18 March, Tourism Noosa updated adventure group operators with information on international and domestic markets for youth, backpackers and adventure seekers wanting to travel to Australia and Noosa.
The aim of this adventure group meeting was to establish their focus for the year, which is to refresh the Noosa brand in our key target markets and ensure they fill any product gaps, update Noosa content, and train agents globally to ensure Noosa remains top of mind.
The group heard from multiple operators, including YHA Queensland and NT regional manager Alison Boyd, Hana Robinson from K’gari Fraser Island Adventures and president of Adventure Queensland, and Tourism Noosa’s head of marketing and events Adam Townson.
Mr Townson said, “With all the positive news and opportunities with international travellers arriving, it was great to connect with our adventure and youth sector members, some of whom saw up to 90 per cent of their business from international travellers in 2019.”
This year, operators have the opportunity to advertise in the Tourism Noosa Trade Travel Planner, which is distributed to the travel trade around Australia and globally.
Being involved in this will increase operators chances of being included in a range of opportunities, such as campaigns, media, social activity, overseas wholesale company initiatives and famils, with Tourism Noosa and other industry bodies.
Noosa’s key adventure markets will be targeted with this activity, including the United Kingdom, Europe, New Zealand and North America.
Tourism Noosa will hit the ground running, updating key selling agents domestically and internationally at trade shows, missions, roadshows and through targeted campaign activity.
A new trade microsite and video will be created to provide updated content and stunning visual assets to aid travel agents and travel partners to be confident in selling Noosa, and explaining the amazing attributes Noosa provides to our youth and adventures guests.
“Ultimately, our goal is to build confidence in Noosa as a destination and to encourage the travel industry to be excited about sending their guests to Noosa,“ Mr Townson said.
“After a tumultuous few years with Covid-19 and border closures, it is time for our adventure members to take action and become involved in our great range of initiatives.“
For anyone in the youth and adventure sector who would like to know more about these opportunities and becoming ‘trade ready’ to work with international markets please contact Vynka Hutton at vynka@tourismnoosa.com.au
