TAX time is a great time to get your business looking the best it can. It’s a great time to ask what your branding says about your business.
Branding is your message to the world, about what sort of business you are. Many customers make a judgement whether they like or dislike your business based on what they see. It’s your brand promise.
Red Energy Promotions Noosa’s Justin Veivers said running a small business could be tough, but one of the easiest elements to control is your brand.
“We see businesses who think the sign out the front or the collateral they use isn’t important,” he said.
“We talk to our clients about conducting a brand audit. Take five minutes and ask yourself questions that will change your business direction and ethos for ever. Your brand conveys an emotion and you control that emotion.”
Justin said it was simple stuff; ensure the sign out the front of your business was fresh, make sure staff uniforms were smart and conveying the right message and ensure your customers were rewarded for their commitment to you with great products that actually promote your business.
“It’s the only advertising you will ever do where people actually say thank you!” he said.
For small business there has never been a better time to freshen up branding assets, with the immediate tax benefits on offer. Talk to the team at Red Energy Promotions Noosa for your own brand audit.
